The advert starts off with a young boy talking about who's album it is and what the album is called ( Mark Ronson and the business international, Record collection ) whilst in the background a song from the album "The bike song" is being played, We see that the advert is made with moving dolls or plasticine people. These dolls/characters are the people in the album as we later see in the advert.
The first thing we see in the advert is the doll version of mark ronson getting into his car and putting his record in the passenger seat. This is so we can see what the record looks like and what the album is called.The boy then says "The bike song" is on the album and we hear the song from the minute the advert begins and it becomes the main focus just after the boy states the name of the song (5 second duration). The doll version of mark ronson then pulls up to a house and we are introduced to the people who are on the album, they are also in doll form. One of the dolls then puts on the record and the boy states another song called "Bang Bang Bang", the song then starts to play in the background and the dolls are seen partying. I believe this is shown to represent that his record is supposed to be played at party's, also that the songs on the album fall under the pop- techno genre. With the record name being called record collection I believe that this backs up what I said earlier about the songs being played at party's because you have a collection of records that you would play at party's and the album is implying that this is the only album you need.
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