Rough Trade and the 1970's:
Q: How did Rough Trade start?
Rough Trade was a record shop in 202 Kensington Park Road. the owner Geoff Travis opens the store because of his love of music
Q: Which music trends were popular?
one of the most popular was punk, then reggae came about and was also popular
Q: What was the ethos of Rough Trade at this time?
to get people to make their own music, "anyone can do it"
Q: How was Rough Trade different to large corporations?
Rough Trade was a place where people could come in and be in a music friendly enviroment
Q: What techniques were used to expand the Independent music scene?
Richard Scott joined in 1977 and he offered mail ordered accounts, this allowed small independent shops like Rough Trade to branch out. Rough Trade allowed people who performed in the store to go 50/50 with money and shares.
Q: How did this lead to Rough Trade's expansion?
This helped the expansion because Rough Trade was personal and spoke to people giving Rough Trade appeal
Q: What type of business structure existed in the 1970's?
To gain business and continue to sell
Q: Explain the successes of the distribution department and record label?
'Stiff little fingers' joined Rough Trade they were the first British Independent band to sell over 100,000 copies of their album. This allowed Rough Trade to take more money and spend it to allow them to sell pop music.
The 1980's:
Q: How did contracts effect the development of Rough Trade?
There were no stable contracts
Q: What issues occured between the record label and distribution?
The Record label staff had a conflict between distribution and record label and seemed it wouldn't be resolved. Rough Trade wanted to stick to there morals of selling records by artists and bands.
Q: What changes did this lead to within the business structure of Rough Trade?
Firstly they left their original shop in which they started their business and moved to Kings Cross. There was also negative management towards the end of the 80's as the arguments between distribution and the record label started. 'The Smiths' relationship between Rough Trade was becoming antagonistic.
Q: What has been Rough Trade's ideology and how was this effected by the change in structure?
Firstly they left their original shop in which they started their business and moved to Kings Cross. There was also negative management towards the end of the 80's as the arguments between distribution and the record label started. 'The Smiths' relationship between Rough Trade was becoming antagonistic.
Q: What has been Rough Trade's ideology and how was this effected by the change in structure?
Rough Trade's ideology started as a company that ared more for principle than money, however doing the 1980's Rough Trade were finding it hard with money and 'The Smiths' were their only hope at the time to keep the business going.
Q: Which artists led to success for Rough Trade?
'The Smiths' led to Rough Trade being known at the time.
Q: What music trend emerged at the end of the 1980's?
Indie music began due to 'The Smiths' performance with Rough Trade.
Q: What differences were there at this time between Rough Trade and other independent music labels?
Although they was a larger corporation, Rough Trade would still sell their artists as independent.
The 1990s:
Q: What problems did Rough Trade incur at the start of the 1990's?
Q: What problems did Rough Trade incur at the start of the 1990's?
In July 1990, Rough Trade had to move again, also some of the staff had been dropped due to money problems
Q: What effect did this have on the Record label and distrbution?
The argument between the record label and distribution was still going on and could not be settled, this caused them to lose business
Q: How did major record labels branch out into the independent music scene?
They moved to a new record label with different contracts
Q: What actions were taken to revive Rough Trade?
When Jeanette joined and Geoff moved into the new Rough Trade, in 1993
Q: What new music industry areas did Rough Trade begin to work in and with which artists?
Pulp signed with Rough Trade this allowed them to get started again and gave them business
21st Century:
Q: How was Rough Trade envolved in the 21st century?
In 2001, Rough Trade signed up a new band, The Strokes. 'The Strokes helped Rough Trade get back into the music industry
Q: How are their working practises different to the music produced through programmes such as X factor?
Rough Trade doesn't like the way X Factor takes people and turns them into stars, bringing them into the music industry with them not knowing how it works. then seeing them disappear once the show is over
Q: What successes have they had at this time?
Rough Trade signed Duffy and they help release her songs and albums when she is ready
Q: How was Rough Trade's ideology developed for the company in the present day?
Rough Trade have kept their morals to this day doing what they have always done being about the music and letting their artists and bands develop at their own time, they have stayed true to their ideology
Rough Trade have kept their morals to this day doing what they have always done being about the music and letting their artists and bands develop at their own time, they have stayed true to their ideology
This is a bit wordy and dull - could you add some images/videos to make it more interesting? Also, you MUST sort out your punctuation - bullet points still require full stops at the end and everything you write should be in perfect, academic English.
ReplyDeleteOverall not bad, you need to add your chosen brief, details of your group and your response to the brief. You are also missing the music video director case study and there is altogether too much copying & pasting and not enough of your own work on here for the top grades. I don't think you are completing the required work outside of lessons and you must address this.
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